TikTok is introducing a fresh option that enables them to cut down on the quantity of artificial intelligence-produced content appearing in their streams. This step comes as the platform announced that it presently contains over 1 bn AI videos.
Testing and Rollout
This change is in a pilot phase over the following weeks before a global release. This shift coincides with a surge in AI-generated material, fueled by emerging video-generation tools.
The Broader AI Trend
It has been noted that almost one in 10 of the fastest-growing content creators on a competing service only show content made by AI. A large amount of this output is deemed “AI slop”, a phrase for substandard, bulk-generated content that is typically nonsensical or dreamlike.
Based on user feedback that a lot of users appreciate content made with AI tools, from AI artwork to educational videos, and we want to offer the community the option to increase or decrease of that, according to their own choices,” commented a platform representative.
Volume and Proportions
TikTok shared that there are currently 1.3bn videos on its service tagged as AI-generated. Collectively, in excess of 100 mn media items are submitted to the app daily, making AI content a limited part of its complete catalog.
How to Adjust Settings
Users will be able to decrease or raise the volume of AI-generated videos they see by opening the content preference option in the platform and choosing “AI-generated content”. Additional categories that currently be controlled under the setting cover politics, fashion, beauty, and dance.
AI Disclosure Rules
The platform’s policies mandate users to tag “realistic” AI-made content, and it forbids dangerous deepfakes of celebrities or critical incidents. Any realistic artificial content that is without a tag can be taken down under its terms of service.
Furthermore, the platform will now attach an artificially created label to content created with its own AI tools, or flagged by an cross-platform project for recognizing artificial media. This measure is designed to deter users from attempting to evade the labeling process.
Educational Initiatives
The platform is furthermore launching a $2 million educational fund for professionals and institutions to produce learning resources about responsible artificial intelligence. This initiative will assist educational bodies specializing in educating computer science.
Platform Protection
The platform has defended its safety measures, following debate over plans to lay off a large number of review team members in Britain. TikTok is planning to cut 439 jobs in its user protection department in its British office, with labor groups and digital protection specialists voicing alarm that humans are being replaced by machine-led review.
A trust and safety lead clarified that staff-based oversight would still have a role, but AI can safeguard staff by removing the most harmful content before it gets reviewed by people. The platform stated a 76% decrease in explicit and harmful content handled by content reviewers over the past year due to the use of its automated systems.
It is vital to balance staff and AI to keep the platform safe,” the official commented. “We’ll have staff as involved in the system, but we also think it’s extremely critical to reduce exposure to unsafe media as quickly as possible, which is the area in which a lot of the machine support is really helping us operate efficiently.”
